The visual weight of objects, texture, colors, and space is evenly distributed on the screen. When visiting a website, check If one side holds the same amount of weight on the other. The colors should tho have a similar visual weight.
An area in the design that may appear different size, texture, shape or color to attract the viewer's attention.
Visual elements guide the viewer's eyes around the screen.
Pattern Repetition, and Rhythm.
These are the repeating visual element on an image or layout to create unity in the layout or image. Rhythm is achieved when visual elements create a sense of organized movement.
Visual elements create a sense of unity where they relate well with one another
Variety
This uses several design elenfents to draw viewer's attention.
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